steves tees Steve decided to open his own tee- shirt shop, near a local university. He felt it was the perfect time to beat up his own business, due to the location and the fact that the summer Olympics were be held 55 miles away in Atlanta. Wow! What a vast opportunity it was, for him to take initiative to become his own boss, become exposure, and become profitable. The only problem was that Steve did not take into position any concerns with starting a business, which include: geography, a grocery for this product, competition/ who are the major competitors, uniqueness, etc.
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