Marketing Plan For A New Product

MARKETING PLAN 1. INTRODUCTION Company name: MIREA CO., LTD devote: Apr 14th 2007 affiance capital: USD 100,000 Business scope: commerce office produc Ideas: We would standardised to introduce 1 new mathematical product to market Vietdic (Electronic Dictionary) 2. flow rate MARKETING ANALYSIS machinate ANALYSIS OPPORTUNITY: Being WTO member, Vietnam attracts more than FDI including Korean FDI. As a consequence, number of Korean people staying in VN increase. in that location argon nearly 10,000 Korean people in capital of Vietnam city, 60,000 in Ho Chi Minh city (Korean investors, Korean place-wives and kids). This leads to a high demand for communicating with Vietnamese people. (resources capital of Vietnam Korean association). Recognizing an increase in Korean FDI in Vietnam, more and more people apply for Korean linguistic conference course. There are 3 universities in Hanoi having Korean language discussion section (Hanoi national university, Hanoi university and University of social sciences & humanities) with around yard students each year. This create market for tools helping communication among Korean & Vietnamese such as Viet-dic. There is no electronic dictionary which have function to translate from Korean-Vietnam & Vietnam-Korean in VN now THREAT There is threat of new entrants: engine room develops quickly, easy to reach an imitation. STRENGTH -Mirea co., ltd có ưu thế độc quyền phân phối Viet-dic tại Vn helplessness: 3. INDENTIFYING MARKET SEGMENTS AND TARGETS 3.1 MARKET sectionalization Factors used to segment market: - geographic factor: defective cities and others - Benefits: convenience, fashion, multi-functions. - Users: Korean investor, Korean house-wives and kids, Korean students, signal market: 02 SEGMENTS part 1: Korean investors + Korean house wives + Korean kids + Korean student who ar e studying in Vietnamese department in Hanoi! & HCM city. Segment 2: Vietnamese students who are studying Korean language, Korean...If you want to doctor a all-inclusive essay, order it on our website: BestEssayCheap.com

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