The McFreeze Is Coming: McDonald's Case Study

Introduction This Case Study go forth procreate the development of my unused fruit at McDonalds: the McFreeze. Not unless exit it cover the development, but the marketing behind implementing the brand- brisk product. Some of this marketing that go forth be cover ordain include: advertising, pricing, placing and promotion. Product My immature product the McFreeze go away be a knock off of the menstruum Mr. befog that Dairy Queen sales. The McFreeze forget consist of small snappy field glass pellets mixed with your choice of flavor. The flavors I am planning on exploitation entrust be: cherry, grape, orange, and strawberry. This new product will go up in both sizes: large and small, with the large be 32 ounces and the small being 16 ounces . For pricing of this product, I am going to feel prices of the Mr. Misty from different areas where it will be sold. I will and so set my price daintyly less than Dairy Queens Mr. Misty, as a promotion. Implem entation Creating the new product will be a slight challenge, since McDonalds does not stock the fruit flavors or own the necessary machine to dumbfound the ice pellets.

marketing will need to find the most cost legal ice pellet maker and one that will lot up the smallest amount of space. Training on this machine will be minimal since the product is simple to create. Promotion This new product will only be a summer promotion, unless sales of the product exceed my revenue goal. I will market the McFreeze to all McDonald franchises in the United States as a test market, and then may expand overseas if the get is there ! If you want to get a full essay, determine it on our website: BestEssayCheap.com

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