Promotional Mix Analysis

PROMOTIONAL MIX ANALYSIS For this assignment I chose to study the promotional mix offered by MetaBank, a bank headquartered in drive Lake, Iowa. Because of the relatively wide variety of products MetaBank offers, I opinionated to strain on one type, personal banking, and more precisely, checking accounts. MetaBanks checking accounts ar serve, which mean they provide intangible benefits to customers. The Bank offers quaternary types of checking accounts: survey Checking, Free Checking, Preferred Checking, and Preferred Checking Plus accounts. These accounts primary(prenominal) features are basically the same, with a few differentiated features aimed at a different portion of the target market. One the principal(prenominal) differences amidst these types of products were their prices, which are critical components of the marketing mix because customers are tint about the value obtained in exchange. MetaBank seems to be conscious of this, as they keep stressing how fa ir their prices are compared to the quality of services they offer. legion(predicate) of the features they offer are free, and the ones that are not are offered at a very good price (according to them).

So far, there are only twelve MetaBank offices where you can open an account, tho existing customers can obtain banking services online, by telephone, weapons or using one of the many ATMs operated or sponsored by MetaBank. MetaBanks promotional mix was designed to strike some(prenominal) converse objectives just I believe the main communication objective is to do awareness of the brand and its services. Ma king customers aware of the product is pola! r to initiating the product adoption process. Its in like way of life important for existing customers as it increases awareness of the product features, the brand, and in any case improves their perception of the brand and its products. For the purpose of this assignment, I collected fin examples of promotional materials that are used to achieve awareness of the services offered by MetaBank. -Advertising: My...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

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