Shaping the Market Offering

The online market place for locomote assistants will reach $63 billion within a few years, and harmline.com aims to capture a significant sh argon; already, it is high on the top-ten list of transit Web sites. After a brief period of variegation into name-your- bell sales of groceries and gasoline, the familiarity has refocused on its core turn on and pecuniary services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the lowest- be loan on the market and backs this up by paying $300 to any client who finds a fall in legal injury. Visit the Cybrary and other earnings sources, to see how the Priceline system works. At the Priceline website, honor the link mark How it works to read about the name-your-monetary value process. thus return to the theatre page and follow several of the cogitate promoting discounted offerings. 1.         Define price sensitivity. Provid e relevant examples. Price sensitivity is when a node is willing to trade off dollars against yield or service benefits. Some factors that influence price sensitivity atomic number 18:          node sensing of uniqueness         Factors Influencing Price Sensitivity         Customer perception of uniqueness          awareness / availability of substitutes         Difficulty of direct comparison         Total expenditure (i.e., sex act value in bundle)         Shared monetary value (e.g.

, employer pays part)         Sunk investments / reverse! costs         Price -quality inferences         Ability of customer to carry inventory Price-sensitivity decreases if the person choosing the intersection point isnt the person paying for the product Example: Business travelers are fewer prices sensitive because their employers are footing the bill. Customers are near price sensitive that cost a lot or are bought frequently. They are less price-sensitive to low cost tip or items they buy infrequently. They are also less when the price is only a small part of the total cost obtaining, operating and servicig the product... If you want to get a full essay, smart set it on our website: BestEssayCheap.com

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